ABOUT KASKEY KIDS
In 2002 Christy Kaskey blended her desire to find the perfect toy for her sports loving kids with the memory she had of her brothers entertaining themselves for hours on end with the classic action figures of their childhood: Army Men, Super Heroes and Cowboys and Indians. Throughout the design process, Christy wanted to retain the value behind these classic toys and the benefits they gave of open-ended, child-driven, fun and imaginary play, but wanted the action figures for her children to focus on the sports they loved.
Christy credits the success of each of the toys to the feedback she received from her own children during the design phase as well as the boys and girls in their kindergarten and 1st grade classrooms who acted as her focus groups. Each toy in the Kaskey Kids line has been recognized in the industry for the creative and imaginative play they inspire, but the greatest satisfaction Christy feels is when she hears from a parent how much her toys are loved by their children. "Knowing that my toys are chosen, loved and played with, even with all the high tech electronic options out there, is very satisfying." After ten years in business, a trend that Christy hopes will continue is the gender neutral way many of her customer's view her toys. "We knew Soccer Girls would be a hit for 3-8 year old girls, but I have been thrilled to hear that so many fathers are spending time with their daughters using Football Guys, Hockey Guys and Baseball Guys. Playing with our toys is a great way for a parent to pass on the love of a sport and in some cases explain the rules."
“I think Football Guys is one of the best toys for young children I've seen. It puts young children in the middle of a sports situation of their own creation, tapping into fantasy play and imagination. Just as in real sports, there is team spirit, strategy and conflict resolution involved in their play.”
— Julie Brown, First grade teacher, Arizona